Help fund the businesses aiming to shape the future.

Type of investment

- Business funding

Type of funding

- Crowdfunding - Equity-based funding


Buyback guarantee

Secondary market

Auto invest

Main currency

GBP (£)

Avg. return

50.00 %

Min. investment

10 £

Crowdcube investing platform review.

Welcome to our review of Crowdcube, a leading crowdfunding platform in the UK that opens doors to investing in innovative startups and growing businesses. Crowdcube is an attractive platform for early-stage investing, so join us as we delve into the exciting journey of startup investing!

What is Crowdcube?

Crowdcube, established in 2011, is an online equity crowdfunding platform that has revolutionized early-stage investing. Over the past decade, Crowdcube has played a significant role in raising millions of pounds for UK-based businesses and democratizing investment opportunities for individuals. One of Crowdcube's standout features is its accessibility, allowing the average person to participate in early-stage investing with as little as £10. By investing in private businesses, individuals have the potential to benefit from future profits and become stakeholders in exciting ventures. Join us as we explore the dynamic world of Crowdcube and the opportunities it offers to investors of all backgrounds.

How does Crowdcube work?

Crowdcube does not have ownership or influence any of the businesses on their platform. Crowdcube's primary role is to connect businesses with potential investors and facilitate the capital-raising process. The platform presents information about the businesses in a standardized format, providing ample details for investors to conduct their own research.

Each business on Crowdcube may have a different valuation and offer varying amounts of equity for a specific price. The pricing terms are non-negotiable, and investors can choose to accept or decline the investment opportunity presented to them.

When investing in a business on Crowdcube, investors become shareholders in that company. The amount invested and the equity issued, or the number of shares purchased, determine the investor's ownership percentage in the business. Once the investment process is completed, including payment collection by Crowdcube, investors receive their share documentation.

Crowdcube generates revenue by charging fees to both businesses and investors. Businesses pay a percentage of the funds raised, while investors pay a percentage of their pledged amount. Currently, the fee structure is set at 1.5% with a maximum cap of £2.50.

Through this transparent and fee-based model, Crowdcube facilitates the funding of businesses and enables investors to become shareholders, while sustaining its operations and platform development.

Types of investments available on Crowdcube

Investing in a business on Crowdcube grants you the status of an investor in that particular company, entitling you to a share of ownership or equity. If the business achieves success and experiences a higher valuation through acquisition or an initial public offering (IPO) compared to its initial investment stage, you have the potential to earn a return on your investment. However, it is important to recognize that investing in startups and early-stage businesses carries inherent risks.

The reality is that the majority of startups fail to deliver a positive return to their shareholders. As an investor, there is a possibility of losing some or all of your investment if the business does not succeed. Additionally, the liquidity of your investment may be limited, typically dependent on the company being acquired or going public. It is important to note that dividend payments from startups are infrequent, and there is a high likelihood of your percentage shareholding being diluted in future fundraising rounds.

Investing in startups and early-stage businesses requires a long-term perspective and an acceptance of higher risk compared to more established investment options. It is crucial to conduct thorough due diligence and carefully assess the potential risks and rewards associated with each investment opportunity on Crowdcube before making investment decisions.

Investing with Crowdcube

Crowdcube operates on a straightforward model. Upon creating an account, you gain access to the marketplace where a diverse range of projects spanning various industries, including technology, real estate, food service, and industrial firms, await your exploration.

When you come across a project that captures your interest, clicking on it will lead you to its pitch page. Here, you can delve into essential information such as the company's business plan, market forecasts, and other pertinent details. Pitches often feature videos where the project team presents their strategies and projected business performance.

If you find a project that resonates with you, you can invest the specified minimum amount or more. By doing so, you secure a claim to equity in the company, contingent upon the project achieving its earnings goal within the specified timeframe. However, if the project fails to meet its fundraising target, you will receive a full refund. Essentially, you only incur a payment if the projects you invest in successfully attain their earnings goals.

Crowdcube's user-friendly platform empowers you to browse, evaluate, and invest in compelling projects, while providing transparency and the opportunity to back businesses that align with your interests and investment criteria.

Performance and returns

Investing through Crowdcube provides two potential options for generating returns on your investment: selling your shares at a higher value and receiving dividends from the company.

  • Selling your shares: the objective is for the business you've invested in to experience growth, potentially leading to events such as listing on the stock market, acquisition by a larger company, or the management buying back equity from investors. During such developments, you may have the opportunity to sell your shares and realize a profit.
  • Receiving dividends: additionally, if the company you've invested in becomes profitable, it may distribute dividends to its shareholders as a portion of its earnings.

These mechanisms offer the potential for financial gains, although it's important to note that returns are not guaranteed. The success of your investment depends on various factors, including the performance and growth trajectory of the invested company. Crowdcube serves as a platform for connecting investors with promising businesses, providing opportunities to participate in their growth and potentially reap the rewards of their success.

Investor protection and risk management

Crowdcube is a reputable platform that operates under the regulation of the Financial Conduct Authority (FCA), ensuring a legitimate investment environment. They have robust verification processes in place to assess companies seeking funding on their platform. This includes thorough checks to ensure pitches contain relevant information and that the businesses have proper legal structures. Furthermore, Crowdcube conducts checks on business owners to identify any negative aspects that could impact investor confidence.

Investing in startups and early-stage businesses entails long-term commitments and carries a higher level of risk. It's important to recognize that the majority of startups fail to deliver returns to shareholders. Liquidity, or the ability to convert your investment into cash, is often limited and typically relies on the company being sold or going public. Dividend payments from these ventures are also infrequent, and there is a likelihood of dilution of your shareholding through future fundraising efforts.

To mitigate risk, it is advisable to diversify your investment portfolio by allocating funds across multiple investments and asset types. While it is not possible to completely eliminate risk, diversification helps minimize potential losses by spreading investments across different ventures. By doing so, you can safeguard your portfolio and offset any negative impact from underperforming investments.

Crowdcube auto investing

At the moment, Crowdcube does not offer auto investing functionality.

Crowdcube buyback guarantee

Crowdcube does not offer any buyback guarantee.

Crowdcube secondary market

At the moment, Crowdcube does not offer a secondary market where your investments can be bought by or sold to other investors.

Crowdcube review summary

Crowdcube stands out as one of the leading platforms in the niche of equity crowdfunding, which focuses on investing in new private companies. Unlike traditional debt-based investments, equity crowdfunding carries higher volatility in returns. While the potential for stellar returns exists, it is important to acknowledge the inherent variability in portfolio performance due to the unpredictable nature of startups.

As an online platform, Crowdcube offers an opportunity for individuals, including the average investor, to participate in supporting promising projects. Entrepreneurs can present their business ideas on Crowdcube, and investors have the option to provide funding in exchange for equity in these companies. It's worth noting that the actual returns from such investments are challenging to estimate precisely.

Investing in early-stage businesses carries inherent risks, as many new ventures face challenges and may not achieve long-term success. However, there are cases where exceptional returns can be generated. Consequently, portfolio returns in equity crowdfunding can exhibit significant variability, and luck also plays a substantial role.

It is crucial to approach equity crowdfunding with a thorough understanding of the associated risks and to diversify investments to mitigate the potential impact of individual business outcomes. As with any investment, careful consideration, research, and a long-term perspective are key to navigating the opportunities and challenges presented by equity crowdfunding platforms like Crowdcube.

Crowdcube pros and cons


  • Crowdcube offers an excellent opportunity for average investors to participate in the early stages of promising companies. Gone are the days when only wealthy individuals could access such investments; now, regular people can get in on the action.
  • One of the standout features of Crowdcube is its low investment threshold, starting from as little as 10 GBP or even less. This means that even with a modest budget, individuals can support and potentially benefit from the growth of startups.
  • By investing through Crowdcube, you not only have the potential for financial returns but also the satisfaction of knowing that you are contributing to the success and growth of small businesses. It's a rewarding feeling to be part of the journey and support entrepreneurs in their pursuit of turning their visions into reality.
  • Crowdcube's platform provides a user-friendly experience that makes it easy to browse through investment opportunities and choose the projects that align with your interests and investment goals.

What you should pay attention to:

  • Investing in early-stage ventures carries inherent risks, and it's important to acknowledge that there is no guarantee of a return on investment. The nature of these investments means that the outcome can be uncertain, and investors should carefully consider the potential risks involved.
  • It's worth noting that Crowdcube does not offer a secondary market or auto-investing feature. This means that once you invest in a project, you may need to hold onto your shares until a suitable opportunity arises to sell them. The liquidity of your investment depends on finding another interested party willing to purchase your shares.
  • While the limited liquidity may present challenges, it's important to evaluate your investment horizon and consider the long-term nature of early-stage investments. These investments are typically intended for those who are willing to hold their shares for an extended period and have the patience to wait for potential returns to materialize.

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